Living re-invents itself,
launches webstore, TV show
opening for Madison store planned for March
(March 2008) Although Artful Living Inc. has
been opened at 313 W. Main St. in Madison, Ind., since May 2005, the
company will have a grand re-opening during the month of March. The
grand re-opening includes the launch of an online webstore and a television
program that will be shown in cities throughout the region.
We have changed our focus and basically re-invented ourself,
said owner Susan Frede. Among the changes is a new name. The company
will now be known as Artful Living Co.
by Don Ward
the Artful Living
in May 2005.
Frede said the company has completely recreated its store
to be a design showroom and workshop. People should come in to
see the changes, she said. Our store looks completely different.
While Artful Living offers interior decorating and has décor
items, artwork and furniture for sale, its primary focus is on interior
design, architectural design and kitchen design. We have certified
design specialists, and many of those have studied extensively to earn
The company has recently been hired by the City of Madison to conduct
a spatial study of the City Hall building. Architect Brian Martin, head
of architectural design at the company, said the building has a lot
of unused space that could be turned into work areas for some of the
cramped departments within City Hall. We are working on a concept
that will use all of the available space in a smarter way.
The study will go through several processes, and a conceptual drawing
will be presented to the city when finished. Martin said the entire
process should take about two months.
Artful Living Co. is also launching a television program focusing on
design. Hosted by Emmy-winning broadcaster Janet Ivey, the show will
air sometime in the spring in the Louisville, Ky., Indianapolis and
Cincinnati markets. Frede said no decision has yet been made on whether
the show will be broadcast on a major television network or a more specialized
satellite or cable network channel.
We havent decided which way would be the best for reaching
our customers, said Frede. The show is filmed on location at various
sites in and around Madison.
The launch of the stores online webstore will take place March
1. Artful Living Co. has organized several design collections for select
living areas. People will be able to browse through the selections and
purchase the total package.
What we have done is made it easy for people to know that everything
in that particular room will work together because a professional design
team put it together, said Frede. People ask all the time
what can I do with this or that? Well, weve done it
The packages are semi-customizable, in that people can choose to purchase
the entire collection or only parts of it.
At this point, only living room, dining room and kitchen collections
are available online. However, more collections for home offices, bathrooms,
bedrooms and family-entertainment rooms will be added in the coming
Artful Living Co. still offers its ongoing design services in-store
as well. There is almost always a designer available at the store to
answer simple questions, and appointments can be made for more in-depth
For more information, call (812) 265-6262 or
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