entrepreneurs hope to
inspire others, even in a tough economy
keep three go-getters on top
Helen E. McKinney
Katie Coe has learned a lot about herself since beginning
her own marketing firm, A123 Promotions Agency. At age 23, she is one
of a handful of young entrepreneurs making her way to the top during
tough economic times.
Coe noticed a need among businesses and the workforce
for a business such as hers. My company provides job experience
and very good pay to students and others like me who are too often forced
to take minimum wage jobs.
Her business has been so successful that Coe now has four locations:
Louisville, Lexington, Cincinnati and Evansville, Ind., and is constantly
expanding. Born in Louisville, Coes family moved to the United
Kingdom, where she grew up in Windsor, England. The family returned
to Louisville when she was 11.
She opened A123 Promotions Agency in September 2007 at 7227 Columbia
Ave. in Louisville. The business is a full-service model and promotions
agency representing women, men and teens. A123 Promotions Agency recently
expanded its modeling and talent division with the availability to do
runway shows and print campaigns.
We seem to be growing and growing, said Coe. Every
quarter gets better and I think that its worked because there
is always a demand for good people to do good business.
Through the process, Coe has looked inward to find she
is a self-starter whose company is thriving in an era of fears
of recession. I hope my story might help inspire other young people
to believe in themselves and to follow their dreams.
Coe says her hands-on approach to every client who walks through the
door makes a difference. There is no way a large impersonal corporation
can compete with that, she said.
Madison, Ind., native Christan Turner has developed two companies, Pinnacle
Ten, a model management company, and will soon launch Ryan Michael Adverting
Firm. I worked for an agency in Louisville, and after being there
for one day, I knew I could do it far better than anyone else,
said Turner, whose business is located inside the Trolley Barn in downtown
She has taken that confidence and combined it with a God-given ability
to become president of her own company. Our branding competes
with national companies, and people have respected getting it here in
the Midwest. It is simply a matter of time before this company takes
off to the level that I envision it becoming, said Turner, 28.
Pinnacle Ten is located at 719 West Main Street in Madison, Ind. Services
also include web design, photography and make-up artistry.
Her two companies provide clients with all their advertising needs.
Turners staff brings young, fresh views to the world of advertising.
She said her staffs creativity and determination will see them
through current economic woes.
I have learned that every day is new, every challenge is new,
every laugh and cry for success is new, and I never want that to change,
Turner said of the experience of beginning her own business.
Stephan DeLorenzo of Madison, Ind., opened his own business,
Digital Dreams Inc., in fall 2006. Ive learned a lot about
the real world and fast; learned what hands-on experience can teach
a person and I believe its the best way to learn, said DeLorenzo,
Digital Dreams specializes in multiple types of media transfers to DVD.
The business is capable of photo transfers, slide shows, photo restoration
and video taping for special events.
DeLorenzo said he eventually hopes to turn his business into a franchise
and have them all over the United States. In his opinion,
most businesses dont strategize to that high of a goal.
He hadnt even considered beginning his own business until his
father suggested it to him after searching for such a service. DeLorenzos
business is unique in that it is the only one of its kind near Madison.
Once customers see the difference in what he can do with their home
movies and weddings videos, and realize that he is cheaper than the
competition, he believes they will easily chose his business above other
more established businesses.
Success can be measured by many things, said DeLorenzo. For my
business Id have to say that I measure the success of it as to
Am I doing a good thing or service for others, and are they happy
DeLorenzo is making a profit while making people happy at the same time
by preserving precious family memories. He is one of many young entrepreneurs
who have proved through persistence and determination that they have
what it takes to beat out the competition to become president of their
own companies at an early age.
Being new and small you have to work extra hard to get folks to
listen to you, then work double hard to make sure they are more than
pleased with the results, said Coe.
Learn more about these entrepreneurs at
their business websites: Katie Coe: www.a123promotions.com;
Christan Turner: www.PinnacleTen.com;
Stephan DeLorenzo: www.DigitalDreams.com.
Back to April 2009 Articles.