duo devises unique way
to cheer up, educate youngsters
feature messages of hope
Helen E. McKinney
CRESTWOOD, Ky. (August 2009) Ursula Robertson-Moore
was inspired to begin her own business by the youngest of her three
daughters when she came home from a particularly tough day in elementary
school a few years ago. The result is a company that produces 100 percent
Egyptian combed cotton pillowcases featuring inspirational messages
and colorful graphics.
designs the colorful
pillowcases for the
Moores daughter, who liked to sew, asked to be taken
to the fabric store where she purchased some bright orange fleece material.
Later that night, she applied purple colored lettering to the pillowcase
that said, Im Awesome.
When Moore asked her daughter why she had made the pillowcase her daughter
replied, It makes me feel comfortable and makes me feel good about
That was all the impetus Moore needed to begin researching pillowcase
making as a business, from vendors to materials she could use. Moore
knew she wanted soft, 100 percent cotton, non-toxic material for her
product. Moore, 53, has a background in marketing.
Kris Faller, who has known Moore since they were room-mothers when their
daughters were in the fourth grade together, said Moore, had talked
about doing this for a long time. Her positive attitude encouraged
Faller to join her and the two now work from Fallers home in Crestwood.
They began their home-based business, Uppercases, in April 2009.
Our goal is to provide quality pillowcases that comfort and inspire,
Uppercases can be found in gift shops at Baptist Hospital East, Nortons
Hospital, Clifty Falls State Park in Madison, Ind., and The Treasured
Child toy store on La Granges Main Street.
Uppercases offers collections of different themed pillowcases. Raising
Children teaches children colors, numbers, the alphabet and how
to feel good about themselves. The women were inspired to produce this
collection after Moore saw a report on WAVE TV-3 news on how Kindergarten-aged
children did not know their colors and numbers very well. Such pillowcases
are not only comfortable, but good teaching tools, said Moore.
Faller, who is a former IBM engineer, said their product is unique because
I have not seen it anywhere else. Its uplifting. Its
the first thing you see when you wake up and when you go to bed.
offers many different
inspirational, uplifting and sometimes
whimsical sayings on 100 percent
Egyptian combed cotton pillowcases.
Donna Schwedler, owner of The Treasured Child, said she
is in the process of working with Uppercases to develop a pillowcase
with a train theme. A lot of people come to town specifically
to watch the trains go through the middle of town, said Schwedler.
She fell in love with the product the minute she saw it.
Even though The Treasured Child is primarily a toy store, some
customers want just a little bit different gift or souvenir, she
said. Along with child-oriented pillowcases, she carries ones with a
jumping horse theme that also appeals to many of her young customers.
Faller, 48, sent one of their first designs titled You Are Loved
to an aunt who lived in a nursing home. Since she couldnt travel
to New Jersey to see her aunt, sending the pillowcase was a nice heart-felt
touch from a family member.
Moore said their most popular collection has the phrase You Are
My Sunshine, You Make Me Happy on it. Their biggest seller has
Good Morning Beautiful on it, and she was recently asked
to print a collection with the phrase, Good Morning Handsome.
The pillowcase designs are created by Moores oldest daughter,
Marla Moore, a graphic design major at Murray State University. We
think of the designs and she does it, said Moore of her 20-year-old
daughter. Marla Moore has won many awards for her graphic designs and
her mother labeled her the youth behind this project.
Moore and Faller own a direct digital garment printing machine, which
they use to print phrases on the pillowcases. Having a home-based business
gives them a lot of freedom and control over their product, said Moore.
She would like to some day see their product on the gift shop shelves
at Kosair Childrens Hospital in Louisville.
To get phrase ideas, Moore often asks clients what they would most like
to see on a pillowcase. Many times the answers make it into a collection,
such as a frequent one suggested by doctors. When doctors ask their
cancer patients how they are doing, many patients remark they are taking
things One day at a time. This phrase has become popular
among UPPERCASE customers.
Prices for pillowcases average $15.95 plus shipping and handling, since
most of Moore and Fallers business is from Internet sales.
For more information on Uppercases, contact
Ursula-Robertson Moore at (502) 403-5655 or visit: www.Uppercases.net.
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