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Sweet dreams

Oldham duo devises unique way
to cheer up, educate youngsters

Pillowcases feature messages of hope

By Helen E. McKinney
Contributing Writer

CRESTWOOD, Ky. (August 2009) – Ursula Robertson-Moore was inspired to begin her own business by the youngest of her three daughters when she came home from a particularly tough day in elementary school a few years ago. The result is a company that produces 100 percent Egyptian combed cotton pillowcases featuring inspirational messages and colorful graphics.

Marla Moore

Photo provided

Marla Moore
designs the colorful
“Uppercases”
pillowcases for the
Oldham County-
based company.

Moore’s daughter, who liked to sew, asked to be taken to the fabric store where she purchased some bright orange fleece material. Later that night, she applied purple colored lettering to the pillowcase that said, “I’m Awesome.”
When Moore asked her daughter why she had made the pillowcase her daughter replied, “It makes me feel comfortable and makes me feel good about myself.”
That was all the impetus Moore needed to begin researching pillowcase making as a business, from vendors to materials she could use. Moore knew she wanted soft, 100 percent cotton, non-toxic material for her product. Moore, 53, has a background in marketing.
Kris Faller, who has known Moore since they were room-mothers when their daughters were in the fourth grade together, said Moore, “had talked about doing this for a long time. Her positive attitude” encouraged Faller to join her and the two now work from Faller’s home in Crestwood. They began their home-based business, Uppercases, in April 2009.
“Our goal is to provide quality pillowcases that comfort and inspire,” Moore said.
Uppercases can be found in gift shops at Baptist Hospital East, Norton’s Hospital, Clifty Falls State Park in Madison, Ind., and The Treasured Child toy store on La Grange’s Main Street.
Uppercases offers collections of different themed pillowcases. “Raising Children” teaches children colors, numbers, the alphabet and how to feel good about themselves. The women were inspired to produce this collection after Moore saw a report on WAVE TV-3 news on how Kindergarten-aged children did not know their colors and numbers very well. Such pillowcases are not only comfortable, but good teaching tools, said Moore.
Faller, who is a former IBM engineer, said their product is unique because “I have not seen it anywhere else. It’s uplifting. It’s the first thing you see when you wake up and when you go to bed.”

Uppercases

Photo provided

Uppercases offers many different
inspirational, uplifting and sometimes
whimsical sayings on 100 percent
Egyptian combed cotton pillowcases.

Donna Schwedler, owner of The Treasured Child, said she is in the process of working with Uppercases to develop a pillowcase with a train theme. “A lot of people come to town specifically to watch the trains go through the middle of town,” said Schwedler. She fell in love with the product the minute she saw it.
Even though The Treasured Child is “primarily a toy store, some customers want just a little bit different gift or souvenir,” she said. Along with child-oriented pillowcases, she carries ones with a jumping horse theme that also appeals to many of her young customers.
Faller, 48, sent one of their first designs titled “You Are Loved” to an aunt who lived in a nursing home. Since she couldn’t travel to New Jersey to see her aunt, sending the pillowcase was a nice heart-felt touch from a family member.
Moore said their most popular collection has the phrase “You Are My Sunshine, You Make Me Happy” on it. Their biggest seller has “Good Morning Beautiful” on it, and she was recently asked to print a collection with the phrase, “Good Morning Handsome.”
The pillowcase designs are created by Moore’s oldest daughter, Marla Moore, a graphic design major at Murray State University. “We think of the designs and she does it,” said Moore of her 20-year-old daughter. Marla Moore has won many awards for her graphic designs and her mother labeled her “the youth behind this project.”
Moore and Faller own a direct digital garment printing machine, which they use to print phrases on the pillowcases. Having a home-based business gives them a lot of freedom and control over their product, said Moore. She would like to some day see their product on the gift shop shelves at Kosair Children’s Hospital in Louisville.
To get phrase ideas, Moore often asks clients what they would most like to see on a pillowcase. Many times the answers make it into a collection, such as a frequent one suggested by doctors. When doctors ask their cancer patients how they are doing, many patients remark they are taking things “One day at a time.” This phrase has become popular among UPPERCASE customers.
Prices for pillowcases average $15.95 plus shipping and handling, since most of Moore and Faller’s business is from Internet sales.

• For more information on Uppercases, contact Ursula-Robertson Moore at (502) 403-5655 or visit: www.Uppercases.net.

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