About the Hat to feature
fashion marketing consultant
produces TV reports
for local broadcast media
(April 2010) Fashion media expert Jo Ross
is scheduled to give a history on hats at the Oldham County History
Center at noon Saturday, April 10. Ross is a fashion marketing
consultant working in the Kentucky, Ohio, Indiana, Atlanta and
New York markets for more than 35 years.
Her clients include shopping malls owned by General Growth Properties,
CBL Properties, and Bayer Properties.
I report for a variety of media clients as well, including
the Courier Journal, Business First, The Voice Tribune, Seventeen Magazine,
and the ABC, NBC, FOX, and CBS affiliates in this region,
She is a registered member of the Council of Fashion Designers of Americas
7th on Sixth press association and attends Fashion Week twice
a year in New York.
Throughout the Kentucky Derby Season, Ross produces television reports
for WHAS TV, FOX 41, WAVE TV and WLKY TV. These reports take place
at Churchill Downs on the backside, and focus on the marketing
of various merchants from the above mentioned malls, as well as local
boutiques and retailers. Of particular focus will be the national brand,
Frank Olive Hats, designed by Gabriel Amar.
In August, 2007 and 2008, Ross produced the Best Dressed in Louisville
Event for The Voice Tribune newspaper. That fashion production included
the designs of Giorgio Armani, Burberry, Zang Toi, Zegna, Canali,
Milly, Ron Leal, St. John, etc. Ross coordinated and arranged for celebrity
guest Nigel Barker to Emcee the event.
She also designed and produced the Derby Decades, Simply
Chic Kentucky Derby Costume Exhibit for the Kentucky Derby Museum,
which opened in April 2009 and spanned 14 decades of Kentucky
Derby gala and day attire, from 1875 to present.
Its About the Hat! will feature local collections
of hats from the Oldham County History Center as well as the ones that
Ross may bring with her. Ross will talk about the importance and
culture of hats and give her insight on how practical turns into fashionable
such as the popularity of todays Derby hats as an important icon
of the Kentucky Derby.
Cost for this event is $15 members and $18 non-members.
Reservations are required by calling (502) 222-0826. The History Center
is located at 106 N. Second Ave., La Grange.
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