Brooks to present
County is focus of
assessment conducted last April
Helen E. McKinney
(October 2010) For the last 3 1/2 years, the
Oldham County Tourist Commission has worked on a project to bring tourism
consultant Roger Brooks to the county to complete a Community Assessment
Report. Brooks will visit the county for the second time in October
and present his findings.
Brooks has assisted more than 800 communities with their
branding, tourism, downtown development and marketing efforts. Based
upon his expertise, he founded Destination Development International,
a Seattle-based tourism consulting firm. His first visit to Oldham County
was in April 2010.
Brooks had a lot to say, said Kim Buckler, executive director
of Oldham County Tourist Commission. He commented on how gorgeous
Oldham County was and suggested focusing on outdoor things.
Brooks goal was to see what each of six towns within the county
had to offer, individually, and then take a look at them, collectively,
as a county. He then offered suggestions on how to make each town better.
The Oldham County Tourist Commission invited Brooks to come for the
initial visit. He will return on Wednesday, Oct. 20, to the John Black
Community Center in Buckner where he will present a Community Assessment
Findings and Suggestions program from 9 a.m. to noon. A continental
breakfast will be provided by Ladyfingers Catering.
A buffet lunch will be served by the Red Pepper Deli from noon to 1
p.m. From 1 p.m. to 4 p.m., Brooks will present a Branding Seminar for
businesses within the county.
Buckler said every business in the county has been invited as well as
key officials and Fiscal Court members. Struggling businesses
can benefit from this Branding Seminar, she said. It will
be tailored to our situation.
Bucklers role has been to create and maintain excitement for this
project. The next step will be to create an entire branding campaign
signage and a logo are needed.
Seven strong tourism-based businesses have gone out of business in the
county recently, said Buckler. Half of Main Street in La Grange
Bill Lammlein, a former member of the Oldham County Tourist Commission,
said, People in the county wont support the businesses.
The county lacks getting our own residents to take advantage of what
this county has to offer them.
Business for the Friday night restaurant business is not bad, he said.
But, Saturday and Sunday is a different story. People who have been
working in Louisville all day may not care to return to the city on
a Friday night, Lammlein said, but they will over the weekend.
Brooks should provide a great insight into how tourism works.
Businesses really need to listen to him, said Lammlein. He
has a lot of knowledge. Wed be crazy not to take advantage of
One idea Buckler has devised is a motorcycle tour of the county. I
want to create a whole atmosphere of being in the country, she
said. Tourists dont necessarily visit a county, but
rather an area, she pointed out.
With new magistrates and county officials taking office, Buckler has
had to work overtime with them to get them caught up to speed on this
project. Tourism directors from surrounding counties who want to keep
up with whats going on may also attend Brooks presentations.
At the April meeting, tourism directors and Main Street program representatives
also attended from Carrollton, Bowling Green and the Cave Region of
It was an outstanding meeting; very frank, very candid,
said Oldham County Judge-Executive Duane Murner. It was a message
we needed to hear.
The county doesnt have a good hotel structure, he said. But there
is no reason Oldham County cannot become a destination location, he
continued. Brooks urged us to find something different for people
to do a genuine attraction. We could do much more.
One of Murners main concerns is the complete change of administration
that will take office on Jan. 1, 2011. This project needs people backing
it that are familiar with it and will move it forward, he
To make reservations for lunch, contact
Kim Buckler at (502) 817-6043 or email: Director@TourOldhamCounty.com.
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