Hinkles make elite list
of Super Bowl sandwiches
Tourism campaign to highlight
states best in online burger contest
MADISON, Ind. (January 2012) Super Bowl XLVI and
sandwiches. On any normal day, the sporting event and popular American
food wouldnt seem to have much in common. However, with the 46th
Super Bowl being held in Indianapolis on Feb. 5, 46 sandwiches and the
restaurants where they are made are being highlighted for locals and
visitors during this occasion.
Restaurants, such as Hinkles Sandwich Shop, will now be listed
in the 46 Best Sandwiches in Indiana for Super Bowl visitors
The Super 46 Sandwiches was established through the Indiana
Office of Tourism Development in conjunction with Indianapolis Monthly
and the Super Bowl Host Committee.
by Nichole Osinski
LeGrand, his daughter,
Amber Weatherbee, and his sister,
Rose Conway, are the people
behind Hinkles Sandwich Shop
in downtown Madison, Ind.
The publishers of Indianapolis Monthly selected the popular
hamburger from Hinkles Sandwich Shop to be featured on this list.
Hinkles is the only Madison-area sandwich that is being featured.
From the 46 Sandwiches, Indiana residents and visitors will
be given the chance to go online and vote for their favorite. The list
coincides with the Super Bowl playoffs. Once voting starts, the list
will be narrowed to 16 restaurants and eventually to the No. 1 spot.
Though this has the characteristics of a competition, the 46 Sandwiches
campaign is more of a way to highlight the delicious and delectable
in Indiana, tourism officials said. This is also an opportunity to draw
attention to unique towns and cities and bring in visitors during Super
Bowl and after the game.
Featuring Hinkles not only gives the sandwich shop recognition
but also gives the city a new reason to be proud of the local shops.
There are 90 counties in the state, and who knows how many towns,
said Linda Lytle, executive director of the Madison tourism director.
To end up as one of the 46 was really great.
Hinkles, known just as much for the savory smells drifting out
the doors as its burgers, has been around since 1933.
In July 1996, the current manager, Rose Conway, was approached by her
brother, Jack LeGrand, about buying Hinkles. Conway had previous
experience managing restaurants, so she jumped at the opportunity. She
quit her job and on Nov. 1 she and her brother bought the place. Today,
LeGrands daughter, Amber Weatherbee, co-owns the local favorite.
And what exactly sets the shop apart from other Indiana eateries? Conway
believes it is more than just good food. Its also the historic
location and the unbeatable price.
Being named one of the 46 isnt the restaurants first nod
of recognition, though. Hinkles is also mentioned in the book
1,000 Places to see in the United States & Canada Before You
Die, by Patricia Schultz. Just look under Madison, Ind., and its
But what does being named one of the 46 in Indiana mean for Hinkles?
First, the hamburger will be featured on Super46.com, a website dedicated
to the list of the Super 46 Sandwiches. It will also be included
in 100,000 Indiana Travel Guides leading up to the Super Bowl XLVI.
If Hinkles hamburger makes it to the top 16, another round of
voting will happen and the overall winner will be announced Feb. 2.
Any prize for the No. 1 sandwich has not yet been disclosed. However,
the recognition in itself could be worth more than any award.
We feel absolutely honored that we were even included in the 46,
said Conway. Just knowing that we got nominated is just a reward
The 46 Sandwiches will be featured in a special section of the Indiana
Travel Guide and will be printed for distribution during Super Bowl
XLVI. The sandwich playoffs begin Jan. 4 and while there
is no ranking it does offer foodies a place to vote for
their favorite sandwich.
This is a fun way to incorporate people outside of Indiana to try new
places to eat and hopefully travel outside of Indianapolis before and
after the Super Bowl, officials said.
For the people of Hinkles they are simply delighted to be in Madison
serving popular dishes. The past feedback they have received has been
positive whether it has been someone enjoying one of their cheeseburgers
or getting a new customer who found the store by following their
For Conway, having Hinkles selected for the 46 Sandwiches has
Were very happy to be where we are at, she said.
And no matter what happens after Super Bowl, shes satisfied to
be in Madison and serving the community one burger at a
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