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Fun Fundraiser

‘The Monarchs’ to perform
at Madison riverfront

Free concert is a fundraiser
for the Salvation Army

By Tess Worrell
Contributing Writer

(August 2012) – In 1961, during the age of sock hops and AM radio, nine young Louisvillians took to the stage to make their mark in rock ‘n roll. Their first gig paid only $20, but fans loved them. The band soared first to local then regional prominence, finally recording the signature song, “Look Homeward Angel,” which brought national acclaim and a national following.
On Saturday, Sept. 1, The Monarchs take to the stage in Madison, Ind., for Rockin’ on the River, a festival of music and a fundraising event for the local Salvation Army. The concert, presented by River Valley Financial Bank, will reconnect fans to a perennial local favorite and introduce newcomers to a sound that has endured five decades.

Monarchs

Photo provided

The Monarchs started in Louisville
before making their mark on the
music scene with many hits and draw
huge crowds wherever they play.

The Monarchs rose to fame amidst the heyday of rock ‘n roll. They made their mark first playing events in the Louisville area, then traveling across the nation to share their unique musical style. Band members specialize in smooth, four-part harmony, a distinctive style that earned them a solid presence on regional radio charts and breaking into the national charts. The Monarchs pioneered in the art of voice dubbing for a sound fans came to love. This ensured their spot as the reigning name in local music and still packs houses with record crowds.
Their hits include “Over the Mountain,” “This Old Heart,” and “Till I Hear It From You.” They’ve added hits from across the eras to their repertoire.
After the British Invasion of the ‘70s, many American bands altered their sound hoping to catch the British wave. The Monarchs chose instead to cling to their unique style. The bet that paid off. As one person noted, “The ‘British Invasion’ came and went. The Monarchs endured.”
Al Huntington, member of the Salvation Army Events Commission, said he hopes Madisonians will turn out in droves for the opportunity to hear The Monarchs live. The event promises to be an evening of fun. Local praise bands from North United Methodist Church and North Madison Christian Church are scheduled to perform from 6-8 p.m. Promptly at 8 p.m., The Monarchs take the stage.
Huntington urges everyone to “bring a blanket and your dancing shoes to enjoy a great night of music on the lawn of the park.” The American Red Cross and Salvation Army will offer food concessions. The Red Cross will featured county fair donuts.
Local merchants sponsored the event so that Madisonians could enjoy this special treat for free. River Valley Financial Bank provided the prime support, but other Red Shield sponsors include American Legion Post No. 9, Arvin Sango Inc., Clifty Engineering, Grote Industries, Indiana Kentucky Electric Corp., King’s Daughters’ Health, Madison Courier, MPS Printing and Vehicle Services Group. Lt. Matt Phelps of the Salvation Army notes, “Without the support of local businesses, community leaders, and other individuals, the Salvation Army could not help the thousands we reach every year. We are very fortunate of the generosity that this community gives to the Salvation Army. Rockin’ on the River is a chance to give something back to those in Jefferson County who support us.”
The Salvation Army serves Jefferson County in numerous ways. From clothing closets, to rent and heating assistance, to a daily food kitchen, to free ballet classes, the Salvation Army ministers to those facing a variety of needs. At the concert, organizers will “pass the hat” so attendees can donate to keep these programs going.
Rockin’ on the River offers Madisonians the chance to kick off the Labor Day weekend in style. Come downtown to enjoy the CAM River Run XIV Car Show for the afternoon, then stay for an evening of music. Organizers hope Rockin’ on the River will “thank the community for their support and promote the Salvation Army and the good works they do in our community.”

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