Tricks of the Trade

Authors to share insight
into publishing
at Louisville seminar

‘Business of Writing Summit’
returns to Louisville in August

(August 2013) – In summer 2009, Victorine Lieske wrote a novel that left her feeling fairly confident about her ability as a writer. Her only doubt concerned traditional publishing methods and if they were right for her.
She knew the odds were not great for getting a literary agent and even worse for selling the book to a publisher. She decided to self-publish her first book, “Not What She Seems”, in April 2010. In March 2011, the book hit the New York Times bestselling eBook list and remained on the list for six weeks. She sold 28,000 copies in one month. Two months later, Leiske had sold more than 100,000 copies.


She has self-published a second novel, “The Overtaking,” having gained phenomenal success with eBooks. Lieske, originally from Nebraska, is not shy about sharing her success in the publishing industry with others and giving advice on her mistakes and successes.
“Agents get thousands of query letters each year,” she said. “And from those, they take on a handful of clients. And from that handful of clients, the odds of getting a traditional publishing deal with one of the big publishers are slim.”

Lieske Book

Lieske didn’t want just a slim chance of her first book succeeding. “I believed my book might appeal to readers. I did not think it would appeal to agents or publishing houses. Everyone was telling me that agents are looking for a fresh voice, a new take on a story, something earth-shattering”
She knew her book was good, her story solid. She labeled it a “simple romantic suspense with a mystery thrown in.” Even though she said, “It was not the next great American novel,” she had faith in it. “I went with my gut and published it myself.”
Lieske admits she is “probably not your typical writer, born with a pen in her hand, first book written at age 3.” Always an avid reader, writing was “something fun I had in mind but never really seriously started until I was in my mid-30s.”
She injured her back and was on bed rest for a week. Lieske decided “to write in order to pass the time. That one decision has really changed the course of my life. I had no previous experience with writing.”
This is the story Lieske will share with attendees of the second annual Business of Writing International Summit, scheduled from 7:30 a.m. to 5 p.m. Friday, Aug. 2, and from 7:30 a.m. to 2 p.m. Saturday, Aug. 3, at Indiana Wesleyan University’s Louisville Conference Center. It is located at 1500 Alliant Ave., in Louisville.
Lieske, as the keynote speaker, will be speaking about “my story,” she said. “I will try to inspire those attending with my story and show how they can do it, too.”
Additional speakers include Peggy DeKay, Hope Clark, Rik Feeney, Dustin Hartzler, Stephen Zimmer, Dave Mattingly, Daniel J. Lewis, Sheri Wright, Sheila English and many more talented experts in the writing field.
Lieske is now represented by literary agent, Jason Ashlock of Movable Type Literary Group. Her latest book, “How to Find Success Selling eBooks,” details how she found success and gives valuable advice to other writers wanting to sell eBooks in the genre fiction market.
“I write with one goal in mind: captivate the reader,” said Lieske. “Keep them in the story and don’t let go. When I write, I write a story that I would not be able to put down.”
The goal of The Summit is to teach writers and aspiring authors how to grow book sales and build an author platform. Award-winning authors and technical gurus from across the United States will present a variety of interesting sessions geared toward topics vital to anyone wanting to grow their business as an author.
The Summit is produced by Louisville-based Darby Press. After attending many writing conferences, Darby Press owners Peggy and Larry DeKay believed these events “focused little or no time on the “business” of being an author,” said Larry DeKay. The couple devised a plan that would include additional resources through exhibitors on a variety of topics that would be beneficial to participants.
Their idea was an instant success, and this year, “attendees are coming from 11 states,” said DeKay. “The Summit is a writer’s conference that moves writers and authors forward.”
An attendee from last year, Sheri Wright, said of The Summit, “What a wonderful resource to have at this time when many authors are looking for good information about marketing and networking. I’m looking forward to participating again.”
A Pre-Summit Workshop, Self-Publishing Workshop, will be held from 10 a.m. to 4:30 p.m. Thursday, Aug. 1, with Peggy DeKay, book coach and author of “Self Publishing for Virgins.” This workshop will take place at Indiana Wesleyan University’s Louisville Conference Center Room 208. Lunch is provided.
Cathy Courson, who attended last year’s Summit, said, “There were a lot of talented presenters and guests at the conference. I wish I didn’t have to wait for a year for the next conference presented by the De Kays. Peggy DeKay presented valuable information on self-publishing.”

• For more information on The Business of Writing International Summit, call (502) 303-7926 or visit http://businessofwritingsummit.com.

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