Oldham County Tourism has high goals, new logo for 2015
New brochures, websites and new summer event on tap
CRESTWOOD, Ky. (January 2015) – The new year brings with it many changes for Oldham County Tourism & Conventions. Brochures, logos and a new festival all combine to enhance visitors’ experiences within the county, tourism officials say.
The changes actually began with a physical move for Oldham County Tourism. “Oldham Tourism has been looking for office space for about three years,” said Kim Buckler, executive director for Oldham County Tourism & Conventions. “The issue has always been finding a place that was not only affordable, but highly visible from the main highways into the county – mainly
The opportunity finally came when a longtime tenant of the ReMax Center in Crestwood decided to move its offices closer to Hwy. 146. “Their old spot in the ReMax Center became a great option due to the proximity of Starbucks across the street and the 5 Star gas station next door to the Center, not to mention the visibility from I-71 and location on Hwy. 329,” Buckler said.
As of Nov. 14, Oldham Tourism has re-located to 7204 Hwy. 146 in Crestwood. This first floor space will be known as “Oldham County Visitor’s Center” and include the tourism office, a lobby, conference room, restrooms and an Oldham County exhibit area with brochures and displays representing the entire county.
|Oldham County's new tourism logo.
With the move comes a new tourism logo. Oldham Tourism decided it needed one logo that could be used to identify everything they do but still be easily recognizable as “Oldham County” at a glance.
Buckler said Oldham Tourism worked with Karen Alsup of KMA Production to design the logo. “Oldham Tourism has been working with graphic designer Karen Alsup for nearly five years,” Buckler said. It was only natural that she be chosen because she and Buckler “have such a great connection after working together for this long.”
Buckler said it was important that “our graphic designer not only understand (and hopefully live in) Oldham County; it was extremely important that they “get” tourism. Tourism is all about creating experiences and memories.”
Tourism has been working on cohesive branding over the last five years. Efforts have finally come together in the new logo, a new website and three new brochures.
Buckler said that when she became executive director in 2007, “we had nothing by way of marketing other than an outdated, antiquated website. The last seven years have been spent doing research to figure out what we had to offer visitors that they couldn’t get closer to home.”
Through surveys, tests, live chat conversations on the website, analytics tracking and countless conversations at travel shows, Oldham Tourism was able to develop three main lures that make the county a destination: bourbon, horses and trains. These destination attractions are apparent in the new logo, which also touts Oldham County as the “Farm Tour Capital of Kentucky.”
Three brochures have been created, each used for a different purpose, but all promoting bourbon, horses and trains. All three brochures list accommodations, annual calendar of events and available event space.
The first brochure, “Very Best of Oldham,” focuses on “the very best we have to offer.” It features a photo of the new attention-grabbing distillery in Crestwood, she said.
The second brochure, “Oldham Visitors Guide,” adds shopping and restaurant opportunities. It educates visitors “on our diversions – other things to do while they are here,” Buckler said. The cover photo showcases trains and historic Main Street in La Grange.
The third brochure is for the newly created agritourism program. “Oldham Farm Tours” denotes the fact that there are 17 farm tours available within the county, “making us the “Farm Tour Capital of Kentucky,” ” said Buckler. Because of the many family farms in the county, “Oldham County is on the map for something that no one else in Kentucky can offer.”
Buckler has been working on a new event for 2015, the Kentucky Farm Fest. This event will be held on July 11-12, 2015, at The Maples in Crestwood.
“Kentucky Farm Fest will be the only festival of its kind in Kentucky,” she said. Sponsors include the Kentucky Department of Agriculture and Kentucky Proud. The festival will include workshops, Kentucky foodie market vendors, live cooking demonstrations, children’s outdoor crafts, Kentucky juried artist booths, Oldham Farm Tour exhibits and an outdoor bookstore tent with Kentucky author signings.
• For more information, visit: www.TourOldham.com.
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