Milton-Madison Bridge documentary earns award
Doe-Anderson, Crowner prove to be a winning team
(September 2016) A television documentary commissioned by Louisville, Ky., ad and public relations agency Doe-Anderson to tell the story of a small-town bridge project has been honored with an Emmy Award – something not typically associated with the world of advertising and public relations.
The actual Emmy for the show, “The Milton-Madison Bridge: History on the Ohio,” goes to independent producer Mark Crowner, who worked with Doe-Anderson to create a compelling tale from the unique communities and visual aspects of the project. Crowner served as writer, videographer and editor.
The half-hour program, televised numerous times in the past year by public television’s KET (Kentucky Educational Television) and available for viewing online at https://youtu.be/81CIFULaWCQ, highlights the dramatic construction of a new bridge to replace the deteriorating and unsafe old bridge connecting historic Madison, Ind., with Milton, Ky.
Louisville, Ky., filmmaker Mark Crowner collects his Emmy Award.
The construction project was headed by both the Indiana Department of Transportation and the Kentucky Transportation Cabinet. Doe-Anderson’s PR division handled public information for the bridge project and originally hired Crowner as a videographer to document construction. The old bridge, built in the late 1920s, was demolished through a series of explosions. The new half-mile bridge made history because it was built next to the original one and then slid 55 feet into place, making it the longest bridge slide in North America.
Based in Louisville, Doe-Anderson is a full-service marketing agency offering advertising, public relations, Internet development, graphic design, video production and more. Founded in 1915, it is the third-oldest independent agency of its type in the United States.
The project – completed in spring 2014 – was filled with spectacular visuals. Crowner captured the demolition explosions from various angles. He was also creative in turning the bridge slide – which took two days to complete – into a one-minute time-lapse video.
“When the project was over, we knew we had incredible video footage. But we also had a great story to tell. The question was whether it was compelling enough for long-form television,” said Bob Lauder of Doe-Anderson, executive producer of the documentary. “We had a vision of what we wanted to do, so we asked Mark to turn it into a documentary. KET agreed to air it. Then we worked with Mark on the development of the show. It was his talent and dedication that turned it into an Emmy-winning piece.”
“Every now and then, you get a project you know is going to be special. And this was one of them,” said Crowner. “The footage was great, but it was augmented by the historic nature of the communities, the picturesque setting of Madison and the engineering challenges that came with a record-breaking bridge slide. All in all, it made for a pretty interesting TV show. And we took our time to do it right. I’m very proud of how it came out. I appreciate the opportunity that both Doe-Anderson and KET gave me to produce it.”
This is Crowner’s first Emmy Award, which comes from the Ohio Valley Chapter of the National Academy of Television Arts & Sciences. Crowner is an independent producer with broadcast news experience as a videography stringer for several national news organizations, including CNN, ABC, NBC and CBS. He’s the son of the late Jack Crowner, a revered farm broadcaster who’s in the Kentucky Journalism Hall of Fame.
“We’ve won some prestigious awards over the years with our work in advertising and public relations, such as the ADDY, the Effie and the Silver Anvil,” said Todd Spencer, CEO and president of Doe-Anderson, “but most people outside of our industry don’t know those awards. This is the first time we’ve been involved with an Emmy. And just about everybody knows what an Emmy is. We’re delighted and honored to have played a significant role in this production.”
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