Induction of new board officers, a silent auction,
live music and the launch of a new marketing logo for the city of Madison
are on the schedule at the Madison Area Chamber of Commerces Annual
Dinner, set for Wednesday, Jan. 25, at Hanover College.
This is traditionally the largest event of the year for the 363-member
strong Chamber and is held at the Brown Campus Center in the heart of
Hanover College in Hanover, Ind.
During the evening, representatives from the citys Branding Leadership
Team will unveil via a Powerpoint presentation the new marketing logo.
The logo has been developed by RLR Associates, an Indianapolis-based consulting
firm hired by the committee with money provided from the Milton-Madison
Bridge Project mitigation fund. The logo is a result of many months of
workshops and discussions involving people from various organizations
in town. RLR Associates was paid $30,500 to develop the logo.
Chamber Annual Dinner
nominations for the Madison Chamber awards, contact Lynda Knoeble
at the Chamber office, 301 E. Main St., Madison, IN. Tickets for
the Chambers Annual Dinner on Jan. 25 are $40 each or $280
for a table of eight. To reserve tickets or submit award nominations,
call the Chamber office at (812) 265-3135.
The committee also hired a separate firm, Hirons of Indianapolis, for
$24,600 to develop public relations materials and research for a tourism
advertising campaign. That money also came from bridge mitigation funds,
as well as another $50,000 to be used by the tourism office to place ads
in the coming year.
Those who attend the Chamber dinner will be provided samples of the logo
on some item yet to be determined, according to the BLT chair Jenny Eggenspiller.
A CD of the logo also will be handed out to those wanting a copy of it.
to Date Branding Partners
who provided money for Madisons branding initiative include
the Jefferson County Board of Tourism, City of Madison, Economic
Development Partners of Jefferson County, the Madison Area Chamber
of Commerce, and the Community Foundation of Jefferson County. A
Downtown Enhancement state grant of $20,000 was provided through
the Madison Main Street Program for the project. Other members of
the group are Historic Madison Inc. and the Lanier Mansion State
Historic Site, but they did not contribute money to the project.
Madison Branding Timeline
March 24, 2008: Seattle-based tourism consultant Roger Brooks holds
a public meeting at Madison City Hall to introduce the concept of
branding to the public.
April 15, 2008: Roger Brooks conducts a Branding Workshop to a packed
room at Madison City Hall.
June 2008: Using a $20,000 Downtown Enhancement grant awarded to
the Madison Main Street Program, the City of Madison and other local
agencies pool their funds to hire Brooks for $50,000 to develop
a brand for Madison.
Dec. 11, 2008: Roger Brooks presents his findings before a large
audience at the Brown Gym after having spent a week in town studying
April 1, 2009: Roger Brooks presents his final recommendations and
64-page Branding Report for Madison at the Madison-Jefferson County
Public Library Auditorium. His theme for Madison is Americas
Traditional Lifestyle, drawing on the quaint, hometown feeling.
Brooks requests an additional $25,000 to further develop the brand,
slogan, tag lines etc., and implement the marketing campaign.
Summer 2009: A Branding Leadership Team is formed comprised of 14
citizens representing the merchant community and various nonprofit
and government agencies to move forward with branding. The team
rejects Brooks theme but pursues several other recommendations
from the report.
March 2011: The branding team hires RLR Associates of Indianapolis
to develop a brand for Madison and create marketing materials to
April 2011: The branding team hires Hirons of Indianapolis to develop
public relations materials and research for an advertising campaign.
January 2012: The branding team launches the new tourism marketing
campaign by unveiling the new logo at the Madison Chamber of Commerces
Branding Leadership Team as of April 2011
Linda Lytle, executive director of the Madison Area Convention and
Visitors Bureau; Corey Murphy, executive director of Economic Development
Partners of Jefferson County; Jenny Eggenspiller, City of Madisons
director of Community Development and Outreach; John Staicer, executive
director of Historic Madison Inc.; Rhonda Deeg, executive director
of the Madison Main Street Program; Kevin Watkins of Pets Doc and
representing the Madison Area Chamber of Commerce; Greg Ziesemer
of Antiquity Furniture Restoration; Leticia Bajuyo, art professor
at Hanover College; Julie Truax of The Attic and Coffee Mill Cafe;
Lucy Dattilo of Something Simple gift shop; Nathan Montoya of Village
Lights Bookstore; Steve Thomas of Thomas Family Winery; Trevor Crafton
of Cozy Acres Golf Course; Gerry Reilly, Site Manager of Lanier
Mansion State Historic Site.
We have been very impressed with the talent of RLR and This will
be the first of what you might call a road show to introduce
the new brand to the community and explain why it is good for Madison
and why they should buy into it, Eggenspiller said. I think
its fabulous; Im real excited about it. RLR listened to what
we had to say and always came back with a good reflection of what we wanted.
The end product is fantastic and I hope the community is going to embrace
it because it can serve us for several years to come.
Eggenspiller had served as the citys Director of Community Development
and Outreach under outgoing Mayor Tim Armstrong. Armstrong was defeated
in the November election by Damon Welch. Despite the fact her job ended
when Armstrongs term ended Dec. 31, the committee asked her to stay
on the volunteer committee. She said she will do so if her schedule allows
it, but not as its chair. A new chair will be selected at the committees
Jan. 11 meeting, she said.
Linda Lytle, executive director of VisitMadison Inc., also praised the
work done by RLR and said she likes the resulting logo. Its
fun, its colorful and there are a lot of cute things we can do with
The logo has a simple, clean design of a cityscape with the word Madison
at its center. It also comes with a Who knew... slogan. The
committee plans to have street banners made so the logo can be displayed
at each intersection in the downtown. The black tourism directional signs
in town are being taken down so they may be renovated with the new logo
and replaced by March. Eggenspiller said they hope to have some signs
and banners in place soon after the Chamber dinner launch of the logo.
Citizenship Award recognizes the outstanding achievements made in
business and industry. This prestigious award will be given to those
who demonstrate leadership, vision, innovation and dedication to
the Jefferson County Community.
Previous Business Citizenship Award winners:
(awards presented the following January at the Annual Dinner)
Terrace Health Campus
2009 Farmers Bank of Milton
2008 Midwest Tube Mills Inc.
2007 Madison Courier
2006 Madison Chemical Co.
2005 Grote Industries
2004 Steinhardt Heating & Air Conditioning
2003 Madison Precision Products
2000 River Valley Financial Bank
1999 Kings Daughters Hospital & Health Services
1998 Arvin Sango Inc.
1997 Sherman, Barber & Mullikin CPAs
The Jeff Garrett
Community Service Award is presented to an outstanding individual
who has given significant service to the community. The nomination
covers such areas as participation in organizations, professional
recognition, demonstrations of leadership, work experience and family
Service Award winners:
2010 Bob Canida
2009 Ray Black Jr.
2008 Dr. Ralph Pratt
2007 Bill Grote
2006 Robert Hughes
2005 Ron Marriage
2004 Margaret Seifert
2003 Tony Steinhardt
2002 Sue Livers
2001 Cliff Taylor
2000 Ann Grahn
1999 Jane Jacobs
1998 Mayor Al Huntington
1997 Phil Sherman
1996 Joe Craig
1995 Dave Adams
1994 Mary Ellen Munier
1993 Bob Glass
1992 Thomas Hambrick
1991 Donn Lorton
1990 Dr. Robert Zink
1989 Lena Storm
1988 Dotti Reindollar
1987 Dave Dionne
1986 Dianna Risk
1985 John Galvin
1984 Dr. Warren Rucker
1983 Don R. Wallis
1982 Donald Bear
1980 Dr. William Bear
1979 Dr. Marcella Modisett
1978 Lee Dowell
1977 Charles Cosby
1976 Mary Frances OConnor
1975 Philip McCauley
1974 (No award given)
1973 Dr. Merritt O. Alcorn
1972 Ann Muessel
1971 Judge Harry Nichols
1970 Rev. S.M. Gaines
1969 Paul Scully
1968 E. Perin Scott
1967 Dr. Anna Goss Turner
1966 Richard J. Irwin
1965 Wiley M. Riedel
1964 John Windle
1963 Joseph Cooper
1962 Conner K. Salm
1961 George Metford
1960 E.O. Muncie
1959 John Lucht
The logo belongs to the community and we want everybody using it,
Other activities planned that evening include introducing the new Chamber
board members who will take office for 2012. They are Dwayne Cole of MainSource
Bank, president; Marta Belt of Ivy Tech Community College, vice president;
Trevor Crafton of Cozy Acres Golf Complex, treasurer; and Tony Ratcliff
of the Ohio Theatre, past president. The new officers were voted at the
boards Nov. 18 meeting.
Local musicians Bill Lancton and Rob Houze will be providing music entertainment
during the cocktails reception from 5:30- p.m. to 7 p.m. Dinner and the
meeting are scheduled from 7:15 p.m. to 9 pm.
In addition to officer induction, the Chamber will announce the winners
of its annual business awards. This include the Business Citizenship Award,
the Chamber Ambassador of the Year Award, and the Jeff Garrett Community
Service Award. Nominations are being solicited for these awards through
Jan. 13. Previous award recipients are not eligible for nomination.
The Business Citizenship Award recognizes the outstanding achievements
made in business and industry. This prestigious award will be given to
those who demonstrate leadership, vision, innovation and dedication to
the Jefferson County Community.
The Community Service Award is designed to recognize an individual who
exemplifies outstanding service to Jefferson County by their actions and
contributions to the community outside the workplace.
The effort to develop a marketing logo and brand for the city
began in March 2008 when Seattle-based tourism marketing consultant Roger
Brooks conducted a one-day workshop in Madison paid for in part by the
Indiana Tourism office. Three months later, the city hired Brooks for
$50,000 to develop a marketing brand for Madison. Of that
money, $20,000 was provided via a Downtown Enhancement Grant awarded to
the Madison Main Street Program.
Brooks spent a week in Madison to study the environment and develop a
critique, which he then presented at a December 2008 public forum. Brooks
returned in April 2009 to present his final recommendations and suggested
brand, Americas Traditional Lifestyles, which were met
with mixed reviews. Her suggested that a Branding Leadership Team be formed
to implement the plan. The team was later formed but instead rejected
much of Brooks report and hired RLR Associates and Hirons to start the
process over again, while adopting some portions of the Brooks report.
Lytle said her staff will immediately begin placing ads in 2012 using
the new logo, and that it will be incorporated into the new tourism booklet
printed each year for Madison. The additional $50,000 we have to
spend this year will make a huge difference for us in marketing Madison,
she said. Much of the tourism marketing budget of $111,000 is spent on
developing the booklet.
I think 2012 will be a good year for us, Lytle said. We
know that if we can get new visitors to come to Madison, 95 percent of
them come back again and again.
Don Ward is the editor, publisher and owner of RoundAbout.
Call him at (812) 273-2259 or email: Don@RoundAbout.bz.